Lead magnets are like the first step in making new friends. Just like you might offer a friend a cookie to get to know them better, a lead magnet is something a company offers to get to know potential customers better. In the buyer's journey, lead magnets align with the first stage called 'awareness.' This is when people are just knowing about a problem or need they have. Lead magnets help catch their attention and start building a relationship by offering valuable content like ebooks, free guides, or webinars. For example, if you're trying to sell eco-friendly products, your lead magnet could be a free guide on living a sustainable lifestyle. This would attract people who are becoming aware of their impact on the environment. So, lead magnets are like the friendly gesture that starts a conversation with potential customers, getting them interested in what you have to offer.