Lead magnets are like freebies or goodies offered to customers in exchange for their contact information, like email addresses. When a customer signs up to receive a lead magnet, they are showing interest in your business. Using lead magnets, businesses can collect information about potential customers and start building a relationship with them. By providing valuable content or resources through lead magnets, businesses can showcase their expertise and begin to establish trust with customers. For example, if a skincare company offers a free e-book on skincare tips in exchange for signing up for their newsletter, customers who receive the e-book may appreciate the useful information and start to see the company as a trusted source in the skincare industry. Over time, by continuing to provide valuable content and offers to these customers, the skincare company can nurture the relationship and turn them into loyal customers. In summary, lead magnets help businesses attract potential customers, build trust, and establish long-term relationships by providing valuable content or resources that meet the customers' needs and interests.