In simple words, lead magnets in B2B and B2C marketing have different purposes and strategies. In B2B marketing, lead magnets focus on providing valuable information or resources to help businesses make informed decisions. Examples of B2B lead magnets include whitepapers, case studies, or industry reports that cater to the specific needs of businesses. On the other hand, in B2C marketing, lead magnets aim to capture the interest of individual consumers by offering something of value to them. Examples of B2C lead magnets include discounts, free trials, or e-books that appeal to personal interests or needs. Overall, B2B lead magnets target businesses with specialized content, while B2C lead magnets target individual consumers with more general incentives.