Using lead magnets on a website can have a big impact on its SEO (Search Engine Optimization) in a few ways: 1. **Improving User Engagement:** Lead magnets like free e-books, webinars, or discounts can make visitors stay longer on the site. Search engines like Google see this as a positive signal that the website is offering valuable content. 2. **Increasing Conversion Rates:** When visitors sign up for a lead magnet, they provide their email or other contact information. This can help the website owner to build a list of potential customers for future marketing efforts. 3. **Generating Backlinks:** If a lead magnet is especially helpful or unique, other websites might link to it. These backlinks can boost the website's authority and improve its search engine rankings. 4. **Enhancing Keyword Optimization:** Lead magnets can target specific keywords related to the website's niche, helping to attract the right audience to the site and potentially improving its search rankings. In summary, using lead magnets on a website can help to attract visitors, keep them engaged, and improve the site's overall SEO performance by increasing user engagement, conversion rates, backlinks, and keyword optimization.